Are you an independent artist looking to make it big in the music industry? If so, you need to know about the best concert promoters out there. Concert promoters are people or groups of people who come up with the idea of forming a profitable commercial company. They conduct initial research to determine the pros and cons of the plan, estimate working capital needs, estimated costs, and potential revenues.
One of the most effective ways to measure customer satisfaction and loyalty is through the Net Promoter Score (NPS). Brands with high customer retention usually have a high NPS score. This makes it difficult to grow profitably since there are huge marketing costs involved in acquiring each new customer through advertising and other promotions. There are many companies that use NPS to track customer loyalty, such as Live Nation, AEG Live, Another Planet, Frank Productions, Beaver Productions, and C3.
It's important to note that promoters may give the false impression that investing in the represented opportunity is more likely to succeed than others, even to the point of suggesting that it cannot fail. If this happens, a person who enters into shares or bonds in a company based on the false statement contained in the prospectus may sue the sponsor for the loss or damage suffered by the subscriber as a result of such false statement.
Concert promotion is essentially a numbers game. Since promoters take all the financial risk of the shows they organize, they have to ensure that the event is profitable. To do this, they need specialists who can make an objective analysis of their own areas that can help promoters. Aspiring concert promoters can gain experience organizing concerts at home or at a friend's house by managing booking, ticket sales, promotion and even production. An investment banker, an insurer or a stock promoter may also play a role in concert promotion.
In today's fast-paced world of social media and viral sensations, concert promoters must be prepared at all times to capitalize on changes in the music community. It can also cause existing promoters to act as promoters of your brand and potentially turn Liabilities into Promoters.
Most medium to large concert promotion companies such as Live Nation or AEG Presents do much more than just promotion. While there are still some independent concert promoters who create and distribute brochures, help plan radio visits, and organize online media campaigns for programs booked and produced by someone else, concert promotion companies focus on planning and organizing events from start to finish.
For example, one company made its brand more attractive and unique by embracing and promoting the home cafeteria environment that people saw on shows like “Friends”. If a promoter does not disclose the profits obtained by him in the course of the promotion or if he knowingly makes a false statement in the prospectus, for which the person relying on that statement commits a loss, he shall be liable to compensate the loss suffered by that other person.
